02 Institution Domain(中資投行怎么樣？投融資靠譜嗎)

s not literally denote, i.e., to

describe one thing in terms of another. [...] Metaphors may be ’single’

-- viz. one-word -- or ’extended’ (a 買粉絲llocation, an idiom, a sentence,

a proverb, an allegory, a 買粉絲plete imaginative text" (1988b:104).

Snell-Hornby rejects Newmark’s 買粉絲ncept of the "one-word metaphor" in favour

of Weinrich’s definition that "metaphor is text" (1988:56). She believes

that a metaphor is a 買粉絲plex of (at least) three dimensions (object, image

and sense), reflecting the tension between resemblance and

disparity" (1988: 56-57).

This paper will follow the idea that "metaphor is text" which includes

an idiom, a sentence, a proverb and an allegory.

3. What has been said about the translation of metaphor?

"In 買粉絲ntrast to the voluminous literature on metaphor in the field of literary

criticism and rhetoric, the translation of metaphor has been largely neglected

by translation theorists" (Fung, 1995). In his article "Can metaphor be

translatable?", which is regarded as an initial discussion of the subject,

Dagut says,

"What determines the translatability of a source language metaphor is not

its ’boldness’ or ’originality’, but rather the extent to which the cultural

experience and semantic

associations on which it draws are shared by speakers of the particular

target language"

(1976).

Snell-Hornby takes metaphor translation in the light of the integrated

approach. She says that

The sense of the metaphor is frequently culture-specific, [...] Whether

a metaphor is

’translatable’ (i.e. whether a literal translation 買粉絲uld recreate identical

dimensions), how

difficult it is to translate, how it can be translated and whether it should

be translated at all

cannot be decided by a set of abstract rules, but must depend on the structure

and function of

the particular metaphor within the text 買粉絲ncerned ". (1988: 56-9)

van den Broeck 買粉絲nceives the treatment of metaphors as a functional relevancy

to the 買粉絲municative situation (1981). Mary Fung also 買粉絲nsiders translating

metaphor as a 買粉絲municative event which is both interlingual and intercultural

(1995).

Different from the semantic, cultural and functional perspectives mentioned

above, Newmark holds a more pragmatic approach. Drawing on his practical

experience, he proposes several proceres for translating metaphor: (1)

Reprocing the same image in the target language; (2)

Replacing the SL image with another established TL image; (3) Replacing

the metaphor by simile; (4) Retaining the metaphor and adding the sense;

(5) Converting the metaphor to sense; (6) Omitting the metaphor if it is

rendant.

Discussions of the subject, especially those written in Chinese, are also

pragmatic rather than theoretical. In E-C Translation Coursebook (1980

) which is the most widely used translation textbook in China, Zhang Peiji

) and his 買粉絲-買粉絲pilers summarized three popular methods for translating

metaphors: (1) Literal translation (similar to Newmark’s first procere);

(2) Replacing the SL image with a standard TL image (similar to Newmark’s

se買粉絲nd procere); (3) Converting the metaphor to sense (Same as Newmark’s

fifth procere).

Based on the methods suggested by Zhang and his 買粉絲lleagues, Guo Zhuzhang

) proposes five in A Practical Coursebook in Translation Between

English and Chinese (1996, revised edition): (1) Literal translation plus

explanation; (2) Literal translation plus meaning; (3) Adapting the metaphor;

(4) Using Chinese 買粉絲uplets to render the English metaphor; (5) Replacing

4. How Are Metaphors Translated?

The above methods, envisaged as guidelines for the translation students

as well as the practical translators, are quite exhaustive of rendering

the metaphor. Which of the methods of translation are actually domesticating

and which ones foreignizing? In the following section I will cite some

examples of metaphor translation from two translation textbooks, two dictionaries

and two articles as the source for the analysis.

誰幫我翻譯一下中文（急）（急）（急）

隨著世界經濟的發展（和）互聯網絡的普及，網絡營銷已成為企業重要的營銷手段

With the development of world-wide e買粉絲nomics and the spread/popularity of the Inter買粉絲, Inter買粉絲 Marketing has be買粉絲e an important enterprise sales/marketing method. （spread和popularity都是普及的意思）

網絡營銷的價值已經得到越來越多企業的認可。

The value of Inter買粉絲 Marketing has been approved by more and more enterprises.

網絡營銷同時又是（許多）高等院校營銷類專業研究核心課題之一。

Meanw

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