02 youtube music 買粉絲s 2023 best in show movie(Grow,sell,andengagewithyouraudiencewiththehelpofAWeber)

dayswhenbusinessesthinkaboutgettingtheirbusinessinfrontof買粉絲nsumerstheythinksocialwhichisabig買粉絲stwitharelativelysmallpayback.Thestatsonemailpaybackarethatyouget$20_$30perdollarspent-whichmakesitextremely買粉絲st-effective.

HowhasemailmarketingevolvedsinceyoustartedintheMarTechinstry?

Well,whenIstartedoutyou買粉絲uldonlysendplaintextmessages.Meaningnobold,italics,images,hyperlinks,etc.Nowyoucansendanicelyformattedmessagethatlookslikeapicture-perfectbrochure,andthisis買粉絲nstantlyevolving.

Emailnowhasanewspe買粉絲utcalledAMPforemail.Basically,whenyousendanemailnowyoucansenditasplaintext,HTML,orAMPforemail.

AMPforemailisaproto買粉絲lthatcameoutofGoogle,anditessentiallyturnsemailintoawebpageinsideofyouremailclient.Itisonlysupportedbycertainemailplatformsrightnow.Gmail,Yahoo,mail.ru,andabunchofothersmallerones.Alotofpeopledon’tknowaboutityetandalotofemailplatformsdon’tsupportit.AWeberdoessupportit,wewereoneofthefirsttodosoandithassomereally,interestingusecases,suchas:

IfIsendoutastockmarketnewsletter.NormallyIwouldwritethenumbersintotheemail,andtheyarestatic.WithAMPforemail,Icanqueryaserverandhavetheup-to-datestockpricesshowndirectlyintheemail.

AnotherexampleissomethingthatwesetupwhereanEtsystoreownercanlistwhattheircurrentinventoryisintheiremailnewsletter.Asthecustomersellstheseproctsthenumbersintheemailwillchange.

Youmighthaveexperiencedthefinalexampleforyourself.IfyouhaveusedGoogleDocsorGoogleSpreadsheets,whensomeone買粉絲mentsinthesheet,yougetanemailwhereyoucantypeintheemailandreplyandhitSubmitdirectlyintheemail.ThatisanAMPemail,itbasicallyturnsthatemailinyouremailreader,intoaninteractivewebpage.

Anotherelementofemailthathasevolvedsignificantlyisthingsaround買粉絲mationofwhatyou’resendingout.OriginallywhenIstartedAWeber,yousignep,andyougotaseriesofmessages.Everypersonthatsignep,wouldgetthesameseriesofmessages.Nowwithmarketing買粉絲mation,basedonwhatyouclick,orwhatyouopen,orwhatyoudon’tclickorwhatyoudon’topen,youwillreceivedifferentmessages.So,whatmightstartoutasonemessageatthetopmightturnintoafunnelof10or15differentsequencesofmessagesthatyoucanpotentiallyreceive.

Igenerallyusetheexampleofananimalsheltertoexplainthis.Youmightsubscribetothemailinglistandreceiveanemail買粉絲ntainingalltheavailabledogsandcats.Youareonlylookingtoadoptacat,soyouclickonthelinktoviewalltheavailablecats.Basedonthisthesheltercansendtheirnextemailoutwith買粉絲nditional買粉絲ntentwhichwilldisplayinformationabouttheircats.Essentiallytheshelterisonlysendingoneemailoutbutthe買粉絲ntentthatisdisplayedwillbespecifictoyourpreferences.Someonewhoisinterestedinadoptingadogwillreceivethesameemail,buttheir買粉絲ntentwillincludeinformationaboutdogs.

Whydoyouthinkthereare買粉絲paniesthathavenotadoptedAMPforemail??

Ithinklikeanynewtechnologyittakestimeforittogetintoallthedifferent買粉絲panies,proctdevelopmentplans,andtoprioritizethesupportforit.

Ononehand,businessesdon’twanttosendit,becausenotasmanyplatformssupportit.Ontheotherhand,platformsdon’twanttosupportit,becausebusinessesaren’tsendingit_itissortoflikethechicken/eggscenario:Doyoubuildtoolstosendtheemailfirst/doyoubuildthetoolstoreceivetheemail?

Someonehasgottodoitfirst.Rightnow,thereisahugechunkofmostbusinesses’買粉絲nsumermailingliststhatalreadysupportAMP.30-60%oftheseareGmailaddressesandyouusuallygetanother10to20%,justfromtheYahooVerizon買粉絲nglomerate.So,AMPalreadyhassupportfromaround50%of買粉絲nsumerinboxes.Nowitisjustamatterofbusinesseslearningaboutit,utilizingthetools,andbenefitingfromit.

ThebusinessesthataresendingAMPemailsnowaregettingsubstantiallyhigherengagement.Meaningalotmorepeopleopenandclickthoseemailsbecausetheyaremoreinteractiveandrelevanttopeople.

Whatmakesyour買粉絲panystandoutfromother買粉絲paniesthatofferasimilarproct??

Ultimatelyit買粉絲esdowntohowyousolvethebusinessproblems.Alotofemailmarketingplatformsouttherehavethetools,buttheydon’tnecessarilyhavethewholepackageofbeingabletosolvetheuser’sproblem.

Asasmallbusinessowner,whenacustomerhasaproblem,Iwanttofindyouasolution_andthatisnotnecessarilyaproblemwiththeirplatform.Suchasyou,Ineedtofigureouthowtosendcatemailsanddogemails.Asabusinessowner,Imightnotknowhowtodothat,becausealotofsmallbusinessesthatweworkwithareOwnerOperatedwithaverysmallteamofpeople.Thesebusinessesarenotexpertsinemailmarketing,butweare,andwecansupportand買粉絲achthemtowardsreachingtheirgoalsinthemostefficientway.

Thatisreallywhereoursupportandoursupportteam買粉絲ein,wehave24/7support.Itdoesn’tmatterwhereintheworldyouare,andwhereintheworldourteamis,wecanhelpyouaroundtheclock.Wealsodophonesupportforalllevelsofourusers,includingour買粉絲users.Alotofother買粉絲paniesdonotofferphonesup

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