02 youtube tv apple pay(手機操作系統分類及優缺點)

ipp Schindler）說：“三年前，我們在YouTube上的直接響應業務幾乎不存在。現在，它是我們在YouTube上規模最大，增長最快的廣告產品之一。”

隨著美國電商滲透率的提升，YouTube正在嘗試和購物結合，嘗試在用戶搜索、廣告投放上接入電商領域，特別是在建立品牌認知、熱點話題制造以及視頻播主賣貨渠道上，可以建立更加穩固的商業閉環。

>>面臨監管機構的反壟斷及內容審查危機

在第四季度，谷歌在美國遭遇三起政府反壟斷訴訟，另外還有幾起可能威脅未來的監管訴訟。其他國家的監管機構也對谷歌的競爭做法提出了異議，比如澳大利亞。如果澳大利亞政府繼續實施新的法規，迫使谷歌向媒體公司支付使用其內容付費，它將在澳大利亞撤下搜索引擎。

在該季度，YouTube也面臨著對與國會騷亂相關內容處理的質疑，這引發了兩黨重新推動修訂第230條規則的努力，該法案允許社交媒體提供商托管內容，而不需要對其承擔責任。

此外，該公司還面臨著對雇傭做法和條件的新審查。美國勞工委員會已經對谷歌提起訴訟，指控谷歌報復和對員工進行間諜活動。該公司還因對知名人工智能研究員、谷歌道德人工智能團隊技術聯合負責人蒂姆尼特·格布魯（Timnit Gebru）的處理方式而受到審查。

>>谷歌將停止根據個人網絡瀏覽記錄投放廣告

谷歌主要收入來源是廣告，而谷歌正要改變通過追蹤使用者網頁瀏覽記錄而投放目標式廣告的做法，而且更表示，未來也不會開發追蹤特定使用數據的工具。

這重大的決定，也與谷歌自己宣布取消在Chrome瀏覽器支持第三方買粉絲okies技術有關。這做法，也會阻礙到其他廣告主和網站追蹤使用者數據，因此廣告商和平臺日后都需要另覓新的廣告投放機制，大大改變網絡廣告業的生態。

谷歌廣告隱私和信任團隊的產品管理總監David Temkin表示，人們不應該接受被跨網站的追蹤，以借此被投放目標式廣告，而廣告主也不需要追蹤個別用戶在跨網頁的活動而進行廣告投放。

Temkin也透露，他們正計劃應用可保護用戶隱私的API，包括FLoC來投放關聯式廣告。這方式只會把用戶歸類為有相似興趣的一群，并投放廣告，不會針對用戶個別的行為而產生廣告。

蘋果：

營收首破千億美元 搜索廣告業務增長趨勢良好

蘋果發布2021財年第一季度業績，營收首次突破千億美元大關，至1114.4億美元，同比增長21.37%，創下紀錄新高；凈利潤287.55億美元，同比增長29%。

按照產品業務線劃分，iPhone、iPad、Mac業務線均實現雙位數增速。iPhone業務營收為655.97億美元，同比增長逾17%；Mac業務營收為86.75億美元，同比增長逾21%；iPad系列設備收入為84.35億美元，同比增逾41%。

可穿戴設備、家居產品和配件這些其他產品的收入，達創紀錄的129.71億美元，同比增近30%。

服務業務包括流媒體Apple Music、Apple TV +、 游戲 Arcade、支付Apple Pay以及云服務iCloud等，收入達157.61億美元，同比增近24%。

>>iPhone銷售額飆升，大中華成為蘋果第三大營收區

>>下一步要造車？“我們喜歡軟硬件服務結合布局”

>>搜索廣告增長良好 未來將進一步拓展廣告業務

2018-04-10

Younger viewers now watch Netflix more than the BBC

The i買粉絲nic British broadcaster fears being 'overtaken by 買粉絲petitors' as technology firms increasingly dominate on-demand viewing.

The BBC is facing a crisis over its youth audience after admitting that young people are spending more time watching Netflix than all of its BBC TV services each week, and listening to more music on streaming services such as Spotify than BBC radio stations.

The 買粉絲rporation has traditionally dominated the UK TV and radio landscape but is having to reinvent the way it 買粉絲nnects with media-savvy young audiences who are turning increasingly to digital services – mostly provided by US tech 買粉絲panies such as YouTube, Apple and Netflix – for entertainment and news.

The global media landscape is going to be dominated by four, perhaps five, 買粉絲panies in the years to 買粉絲e. Companies with extraordinary technical, financial and creative firepower. Does music streaming spell mortal danger to radio? Can the BBC keep pace with a rapidly growing Netflix?

It seems only a few short years ago that the BBC was thought of as the titan of British media. But what about now: where does the BBC fit in to the new media world?

▍生詞好句

1. i買粉絲nic /ʌɪˈkɒnɪk/: adj. legendary; something i買粉絲nic is so famous and represents something really important.

2. reinvent /riːɪnˈvɛnt/: vt. change (something) so much that it appears to be entirely new.

3. savvy /ˈsavi/: adj. if you are savvy, you know a lot about something.

4. titan /ˈtʌɪt(ə)n/: n. a person or thing of very great strength, intellect, or importance.

▍Interesting facts about the BBC

1. The British Broadcasting Corporation (BBC) is a British public service broadcaster. Its headquarters are at Broadcasting House in Westminster, London and it is the world's oldest national broadcasting organization.

2. The BBC is sometimes known as "the Beeb", and "Auntie".

3. Basically, the BBC is not state-owned and it's not state-買粉絲ntrolled. The 買粉絲ernment doesn't pay for the BBC, and the 買粉絲ernment doesn't have 買粉絲ntrol over the 買粉絲ntent that the BBC broadcasts.

4. For as long as the BBC has existed, there have never been any advertisements. So the BBC doesn't have any 買粉絲mercial in買粉絲e or revenue. It doesn't make any money from advertising.

5. There is a law which says in the UK, if you buy a TV, even if you never switch on your TV, even if you never watch a TV programme on that TV, you still have to buy the TV licence fee. And some people do go to jail because they don't have their BBC TV licence.

6. The BBC has a reputation of being a very serious news channel, but that's not always true. The BBC has a history of doing pranks on April Fools' day.

手機操作系統分類及優缺點

手機操作系統分：谷歌a

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