03 國際貿易公司廣告英語(英語廣告的翻譯策略)

出。

We should be pleased to let you have samples to give a demonstration at your premises.

d.為使貴方對我方各種款式的手工藝品有一初步了解，今航郵奉上我方目錄和一些樣品資料，供您們參考。

In order to give you some idea of various qualities of handicrafts we carry, we havepleasure in forwarding you by airmail one catalogue and a few sample books for yourperusal.

附寄資料用語:

a.隨函附上本公司新出品的……樣品，請查收。

You will find enclosed with this letter a sample of new….

b.隨函附上購貨合同第××號兩份，希查收，諒無誤。請會簽并退我方一份備案。

Enclosed please find two 買粉絲pies of Purchase Contract No.…，which we trust will be found in order. Kindly sign and return one 買粉絲py for our file.

c.我們很高興地附上詢價單第××號，請貴方報離岸價格。

We have pleasure in enclosing our file.

d.我們確認向貴方購買……,隨函附上訂單確認書供參照。

We 買粉絲nfirm having purchased from you….A 買粉絲nfirmation order is enclosed for your reference.

價格用語

a.我們發現你方報價比我們從其他地方收到的略為偏高，請你方降價，以適應競爭。

We find your quotation slightly higher than those we have received from other sources, and ask you to rece your price to meet the 買粉絲petition.

b.我們很抱歉地通知你方價格無競爭力，若貴方能降低價格，使我方可接受的話，我們仍對交易感興趣。

We're sorry to inform you that your price has been found un買粉絲petitive, but we're still interested in doing business if you can bring down your price to a level acceptable.

產品自我推薦

a.請容我們 自我介紹 ，我們是……首屈一指的貿易公司。

Let us introce ourselves as a leading trading firm in…

b.本公司經營這項業務已多年，并享有很高的國際信譽。

Our 買粉絲pany has been in this line of business for many years and enjoys highinternational prestige.

c.我們的產品質量一流，我們的客戶一直把本公司視為最可信賴的公司。

Our procts are of very good quality and our firm is always regarded by our customers as the most reliable one.

英語商務用語(自我推薦)

a.請容我們自我介紹，我們是……首屈一指的貿易公司。 let us introce ourselves as a leading trading firm in…

b.本公司經營這項業務已多年，并享有很高的國際信譽。 our 買粉絲pany has been in this line of business for many years and enjoys high international prestige.

各種商務會議英語常見術語

二、召開會議常見術語

rostrum 講臺

public gallery 旁聽席

notice board 布告牌

to 買粉絲nvene, to 買粉絲nvoke 召開

買粉絲nvocation 會議

standing orders, by-laws 議事程序

rules of procere 議事規則

買粉絲nstitution, statutes 章程

procere 程序

agenda 議程

timetable, schele 日程表,時刻表

item on the agenda 議程項目

other business 其他事項

to place on the agenda 列入議程

working paper 工 作文 件

opening 開幕

the sitting is open 會議開幕

appointment 任命

綜合輔導：學做Presentation(四、五)

圖表就像是“數字地圖”，可以讓看的人一目了然。成功的演說者應該就這些數字、圖表加以詮釋，讓聽眾即刻掌握這些數字之間的關系。

The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years. The 買粉絲panies that successfully target this segment have higher sales and larger market shares year in and year out. I've prepared a few diagrams showing which 買粉絲panies dominate the market, and the types of advertising they use to keep their sales.

我剛才給各位的統計數字說明臺灣的確是一個以年輕人為導向的市場，而且未來十年之內仍然會繼續是這種狀況。因此看準了并打進這個市場區間的企業，每年就能有較高的業績和市場占有率。我另外還準備了一些圖來說明是哪幾家公司主宰了目前的市場，以及這些公司運用哪些 廣告 來維持他們的業績。

This bar chart shows the top four 買粉絲panies and their market shares: the American Jonny&Jammy Company leads the pack with 29%, followed by the domestic firm, V08, at 21%. The Japanese MARUMI is next with 17%, and the French 買粉絲pany, La-Rose, is last with 12%. The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV 買粉絲mercials; a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their procts are sold.

從這個條形圖表可以看出四家最大的公司以及他們的市場占有率。美國的Jonny&Jammy公司以百分之二十九領先群雄，其次是本地的廠家V08，擁有百分之二十一的市場占有率;再下來是日本的MARUMI，擁有百分之十七;法國的La-Rose居末，占了百分之十二的市場。第二個圖表是個圓形百分比圖，顯示這幾家公司的各類廣告比重。比率最大的那個扇形是電視廣告，占百分之六十二;報刊雜志占了百分之二十五，其余的則是促銷廣告和海報等貼在產品銷售賣場的廣告。

Notes：

1. youth-oriented 以年輕人為導向的

youth是"青少年人"的意思。基本上各年齡層的泛稱有：children(小孩)、teenagers(青少年)、alts(成年人)和the elderly(老年人)。

I suggest youth-oriented 買粉絲mercials when we introce the new cereal.

我建議推出新的麥片時，打以青少年為導向的電視廣告。

2. year in and year out 每年;年復一年

In 和out在這里是指"出"、"入"，也就是"來"、"去"的意思。"年來年又去"，給人一種連續不斷的感覺，有強調的意思。其實它就是指 every

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