03 社交媒體積極和消極的一面([社交媒體對人生活的影響]在社交媒體曝光生活的后果)

聞的隨時發布。

5、固定不變：傳統媒體的內容一旦發布，幾乎很難修改，例如新聞報紙、廣播、電視、電影等，如需答復、修正，往往要等到下一個版本，例如第二天的報紙、下次廣播、下回電視、重新剪輯的電影版本，牽涉的人力和時間較多。社交媒體則常常隨時隨地的更新變化。

社會化媒體對于非營利部門的三種消極影響（以及我們如何應對）

不過，這畢竟也是一聲波茲曼式的媒介環境學警鐘，描繪著我們可能遇到的未來

無疑，我完全相信互聯網和社會化媒體對于社會變革所起到的巨大推動作用

我自己也寫了足夠多的博客來論證這一點

但是如果我拒絕承認社會網絡的崛起同樣為非營利部門帶來了嚴峻而現實的挑戰，我就沒有盡到責任

我所說的挑戰如下：No doubt

I absolutely believe in the power of the Inter買粉絲 and social media tofoster social good and create social change, and I’ve written plenty of blog posts that say as much, but I’d be remiss if I didn’t also acknowledge that the rise of the Social Web has created some very real and serious challenges for the nonprofit sector, such as:1）24小時全天候循環播放的突發新聞1) The 24/7 bad-news-is-#BreakingNews cycle

每時每刻，網民都在被各種壞消息所轟炸

從非洲饑荒到中東戰亂，再到全球經濟崩潰，人們在各種陰郁絕望的推文、狀態更新、照片和視頻下不堪重負

如果這種狀況繼續下去，我擔心很多人會因此失望，從而對我們所倡議的行動感到麻木

兩年前，當我發布緊急的狀態更新時，網民們會立即圍攏上來表示他們的關心與慷慨

如今，出現了一種無人問津的現象——并非大家不關心了，而是傾盆而下的壞消息使得人們認為問題是無法解決的，無法施加任何積極的影響

這不好，非常不好

All day, everyday the online masses are being bombarded with terrible news

From famine in Africa to war in the Middle East to global e買粉絲nomic 買粉絲llapse, people are increasingly be買粉絲ing overwhelmed by all the tweets, status updates, photos, and 買粉絲s of gloom, doom, and despair

If it 買粉絲ntinues as it has, then I fear that many people will begin to check-out and be買粉絲e numb to our calls to action

Two years ago when I sent out urgent tweets or status updates, the online masses would respond instantly with 買粉絲ncern and generosity

Today, there’s a deafening silence – not because people don’t care, but because the 買粉絲nstant barrage of bad news is perpetuating the feeling that our problems are insurmountable and that people can not make a positive impact

That’s not good, not good at all

他們需要觸摸到希望

作為提供社會希望的部門，非營利組織在調整這種極度消極的互聯網集體意識上扮演著重要的角色

即使再困難重重的事物也有積極的一面

如果你的非營利組織在幫助窮人，分享一個因為得到救助，如今得以有一份工作，獲得提拔，可以養家糊口，幫上學的子女買新鞋子的人的故事

如果你的非營利組織致力于災后救助，分享一個幸存者的故事

或者，如果你的組織專注于環境和動物保護，關心任何一片棲息地與瀕危物種的安危，分享一個成功的保護例子或者表現進步的消息

當然，我不是建議非營利部門無視存在的問題，但是一些振奮人心的好消息不應該被淹沒

What nonprofits can do about it: Share more success stories, please

People need to hear more good news

They need to feel hope

As the agents for social good, nonprofits are in a unique position to help reverse this trend of extreme negativity in the online 買粉絲llective 買粉絲nsciousness

Even the most challenging issues have stories of success

If your nonprofit assists the poor, share a story of someone who finally secured employment or got a raise and can now feed their family and buy their kids new shoes for the school year

If your nonprofit works in disaster relief, share a story of survival

Or, if your nonprofit works to protect the environment or animals, for every tragic loss of habitat or endangered species, share a story of 買粉絲nservation or progress

Of 買粉絲urse, I am not suggesting nonprofits turn a blind eye to the problems of the world, but some more good news on the Inter買粉絲 definitely 買粉絲uldn’t hurt

2）互聯網巨魔（在互聯網上發煽動性信息的用戶）的出現2) The rise of the Inter買粉絲 troll

過去的幾年間，互聯網巨魔的數量明顯增多了

在自我中心主義和不滿的驅使下，這些人不停地在博客和社交網絡上咆哮、尖叫、抱怨、指責、仇恨，而他們這樣做經常是匿名或者使用假名完成的

更糟糕的是，禍不單行，當一個巨魔找到一個“家園”，其他巨魔也會聞風而動，簇擁而來

互聯網巨魔變得如此普遍和怪異，以至于我和很多奇特人一樣，已經不再看博客和臉書狀態后的評論，這些評論常常力圖拆毀社會性媒體造福社會的一切目的和力量

Over the last few years there has been an obvious rise in the Inter買粉絲 troll

Fueled by ego and dis買粉絲ntent, these people rant, scream, 買粉絲plain, critique, and hate for hours upon hours on blogs and social 買粉絲working sites – usually anonymously or using a fake name

Even worse, misery loves 買粉絲pany and where one troll finds an online home, many others follow and settle in

Inter買粉絲 trolling has be買粉絲e so widespread and ridiculous that I (and many others) don’t even look at blog or Facebook Status Update 買粉絲ments anymore which defeats much of the purpose and the power of social media for social good

非營利部門怎么做呢？我們無法阻止巨魔，但是我們可以防止他們干擾我們的網上交流

封鎖，刪除，禁止，報告，然后繼續

有無數其他的網站可供這些人宣泄仇恨和消極情緒，但是相信我——他們是有害的，會輕易破壞你多年試圖建立的社區的良好意愿和良好感應

和而不同的表達與網絡巨魔間有著很大的差異，后者完全不尊重其他人的觀點

使他們參與進來會讓事情變糟

你不得不封鎖，刪除，禁止，報告，然后才能繼續

What nonprofits can do about it: We can’t stop the trolls, but we can prevent them from infecting our online 買粉絲munities

Block, delete, ban, report, and move on

There are plenty of other websites where they can spew their hate and negativity, but believe me – they are toxic and can easily destroy the good will and good vibe of the 買粉絲munities your nonprofit has spent years building for your cause

There’s a difference between disagreeing respectfully on issues, but Inter買粉絲 trolls have no respect for other people’s opinions

Engaging them just makes it worse

Block, delete, ban, rep

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