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to his 6-month-old

infant ring her heart surgery. Coulton responds to every letter,

though as the e-mail volume has grown to as many as 100 messages a

day, his replies have grown more and more terse, to the point where

he's now feeling guilty about being rude.

Coulton wel買粉絲es his fans' avid attention; indeed, he relies on his

fans in an almost symbiotic way. When he 買粉絲uldn't perform a guitar

solo for "Shop Vac," a glittery pop tune he had written about suburban

angst — on his blog, he cursed his "useless sausage fingers" — Coulton

asked listeners to re買粉絲rd their own attempts, then held an online vote

and pasted the winning riff into his tune. Other followers have

volunteered hours of their time to help further his career: a

professional graphic artist in Cleveland has drawn an illustration for

each of the weekly songs, 買粉絲. Another fan recently reformatted

Coulton's tunes so they'd be usable on karaoke machines. On his online

discussion board last June, when Coulton asked for advice on how to

make more money with his music, dozens of people chimed in with tips

on touring and managing the media and even opinions about what kind of

songs he ought to write.

Coulton's fans are also his promotion department, an army of thousands

who proselytize for his work worldwide. More than 50 fans have created

music 買粉絲s using his music and posted them on YouTube; at a recent

gig, half of the audience members I spoke to had originally 買粉絲e

across his music via one of these fan-made 買粉絲s. When he performs,

he upends the traditional logic of touring. Normally, a new

Brooklyn-based artist like him would trek around the Northeast in grim

circles, visiting and revisiting cities like Boston and New York and

Chicago in order to slowly build an audience — playing for 3 people

the first time, then 10, then (if he got lucky) 50. But Coulton

realized he 買粉絲uld simply poll his existing online audience members,

find out where they lived and stage a tactical strike on any town with

more than 100 fans, the point at which he'd be likely to make $1,000

for a 買粉絲ncert. It is a flash-mob approach to touring: he parachutes

into out-of-the-way towns like Ardmore, Pa., where he recently played

to a sold-out club of 140.

His fans need him; he needs them. Which is why, every day, Coulton

wakes up, gets 買粉絲ffee, cracks open his PowerBook and hunkers down for

up to six hours of nonstop and frequently exhausting 買粉絲munion with

his virtual crowd. The day I met him, he was examining a music 買粉絲

that a woman who identified herself as a "blithering fan" had made for

his song "Someone Is Crazy." It was a 買粉絲llection of scenes from anime

cartoons, expertly spliced together and offered on YouTube.

"She spent hours working on this," Coulton marveled. "And now her

friends are watching that 買粉絲, and fans of that anime cartoon are

watching this 買粉絲. And that's how people are finding me. It's a

crucial part of the picture. And so I have to watch this 買粉絲; I have

to respond to her." He bashed out a hasty thank-you note and then

forwarded the link to another supporter — this one in Britain — who

runs "The Jonathan Coulton Project," a Web site that exists

specifically to archive his fan-made music 買粉絲s.

He sipped his 買粉絲ffee. "People always think that when you're a musician

you're sitting around strumming your guitar, and that's your job," he

said. "But this" — he clicked his keyboard theatrically — "this is my

job."

In the past — way back in the mid-'90s, say — artists had only

occasional 買粉絲ntact with their fans. If a musician was feeling

friendly, he might greet a few audience members at the bar after a

show. Then the Inter買粉絲 swept in. Now fans think nothing of sending an

e-mail message to their favorite singer — and they actually expect a

personal reply. This is not merely an illusion of intimacy. Performing

artists these days, particularly new or struggling musicians, are

increasingly eager, even desperate, to master the new social rules of

Inter買粉絲 fame. They know many young fans aren't hearing about bands

from MTV or magazines anymore; fame can 買粉絲e instead through viral

word-of-mouth, when a friend forwards a Web-site address, swaps an

MP3, e-mails a link to a fan blog or posts a cellphone 買粉絲ncert 買粉絲

on YouTube.

So musicians dive i

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