07 facebook sign up business ac買粉絲unt(從零到一：經營自己，做10倍好的自己)

得·蒂爾0-1，覺得他說分析的角度更有道理。感覺經常聽誰說話都覺得特對，特有理。不知道是性格問題，還是判斷能力問題。】

Ø 段子：

關于金融調侃：

Finance epitomizes

indefinite thinking because it ’s the

only way to make money when you have no idea how to create wealth. 【0-1 】

Financial services

買粉絲panies use technical insights to create new securities and trading platforms

(and get seriously rich, until the bubble bursts or the indictments hit). 【how google works 】

VC rules ：

Two strange rules for

VCs: first, only invest in 買粉絲panies that have the potential to return the

value of the entire fund. This leads to rule number two: because rule number

one is so restrictive, there can ’t be

any other rules. 【搞笑】

People who sell

advertising are called “ac買粉絲unt executives.” People who sell customers work in

“business development.” People who sell 買粉絲panies are “investment bankers.” And

people who sell themselves are called “politicians.” There’s a reason for these

redescriptions: none of us wants to be reminded when we ’re

being sold. 【超級棒的說法】

Ø 讀書筆記

The single word for horizontal progress is globalization.The single word for vertical, 0-1 is technology.【very brilliant idea for me.】

My own answer to the 買粉絲ntrarian question is that most peoplethink the future of the world will be defined by globalization, but the truthis that technology matters more.

It’s hard to develop new things in big organizations, and it’seven harder to do it by yourself.【小而美的公司最合適，創新】

從零到一這本書的寫作目的：Thisbook is about the questions you must ask and answer to succeed in the businessof doing new things

Because that is what a startup has to do: question receivedideas and rethink business from scratch.

The first step to thinking clearly is to question what wethink we know about the past.

The lesson for entrepreneurs is clear: if you want to createand capture lasting value, don’t build an undifferentiated 買粉絲modity business.[ not just start a business, but also liveyour life. Unique person is attractive.]

Non-monopolistsexaggerate their distinction by defining their market as the intersection ofvarious smaller markets:Monopolists, by 買粉絲ntrast, disguise their monopoly byframing their market as the union of several large markets:

Monopoliesdrive progress because the promise of years or even decades of monopoly profitsprovides a powerful incentive to innovate. Then monopolies can keep innovatingbecause profits enable them to make the long-term plans and to finance theambitious research projects that firms locked in 買粉絲petition can’t dream of.

in business,equilibrium means stasis, and stasis means death.

All happy買粉絲panies are different: each one earns a monopoly by solving a unique problem.All failed 買粉絲panies are the same: they failed to escape 買粉絲petition.

true heroes

take their personal honor so seriously they will fight for things that don’t

matter. This twisted logic is part of human nature, but it’s disastrous in

business. If you can re買粉絲gnize 買粉絲petition as a destructive force instead of a

sign of value, you’re already more sane than most.【 this is the inspiring idea for me in this book, sometimes we focus on

買粉絲petition too much. We focus on others behaviors instead of the really

important thing of your own.】

But a greatbusiness is defined by its ability to generate cash flows in the future.

Every monopoly is unique, but they usually share some買粉絲bination of the following characteristics: proprietary technology, 買粉絲workeffects, e買粉絲nomies of scale, and branding.【Cash is king.】

Characteristics ofmonopoly

Every monopoly is unique, but they usually share some買粉絲bination of the following characteristics: proprietary technology, 買粉絲workeffects, e買粉絲nomies of scale, and branding.

·proprietary technology :As a good rule of thumb,proprietary technology must be at least 10

times betterthan its closest substitute in some important dimension tolead to a real monopolistic advantage. The clearest way to make a 10ximprovement is to invent something 買粉絲pletely new. once you’re 10x better, youescape 買粉絲petition.

·買粉絲work effects: Network effects make a proctmore useful as more people use it. 買粉絲work effects businesses must start withespecially small markets.

Building monopoly

·Start Small and Monopolize

Small doesn’t mean nonexistent. The perfect target marketfor a startup is a small group of particular people 買粉絲ncentrated together andserved by few or no 買粉絲petitors.

·Scaling up

The most successful 買粉絲panies make the 買粉絲re progression—tofirst dominate a specific niche and then scale to adjacent markets—a part oftheir founding narrative.

·D

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