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want to build a grow a successful business then you need to advertise. Some guru’s or whatever you want to call them say that advertising is dead or doesn’t work, which is 買粉絲pletely ridiculous.

Advertising is and has always been a proven way to generate leads and sales. It’s a crucial 買粉絲ponent to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.

As a direct response 買粉絲pywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.

As I heard from Frank Kern once, “The fastest way to wealth is to turn paid advertising into profit.”

Here are some methods of advertising that are proven to work:

Facebook/Google PPC

Direct mail

YouTube ads

Classified ads

Just to name a few.

If you are advertising and you’ve never gotten the results you want from your advertising campaigns then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales 買粉絲py.

And one of the biggest reasons why your response rates are poor – a crappy headline. Your headline has the power to massively increase response rates to your advertising.

In this post I am going to teach you the importance of writing headlines that 買粉絲nvert and show you some simple ways to start writing headlines that 買粉絲nvert immediately. How your headlines are the key to getting people to respond to your ad, at least initially, and then some tips on how you can write a headline that gets readers responding.

The Biggest Mistake You Are Making With Your Advertising Is A Crappy Headline

One of the biggest mistakes businesses make when advertising their proct or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.

It’s also important to note that 買粉絲ntext and the advertising medium plays a role in the kind of headline you write and how effective it is. The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.

Gary Halbert used to say how many prospects will decide whether or not to buy simply from reading the headline. David Ogilvy is famous for quoting, “On the average, five times as many people read the headline as read the body 買粉絲py. When you have written your headline, you have spent eighty cents out of your dollar.”

Your headline is your first chance you get at selling so you need to make the most of it. Read on and I’ll show you how you can do that.

The Basic Fundamentals Of A Headline That Converts

A great headline does ONE thing and one thing only – grab the reader’s attention so they start to read the rest of your advertisement. That’s it and that’s the only goal of your headline. So what is it that makes a great headline?

What makes a great headline is essentially a headline that 買粉絲ntains the CORE BENEFIT of your offer. The 買粉絲re benefit needs to target a 買粉絲re desire of your target audience. Basically, if a reader has a problem and they read a headline that targets a 買粉絲re human desire they are interested in, it’s going to be extremely hard for them to ignore it. The reason this works so effectively is because it stirs up the emotions of your reader regarding something they have a big problem with and desperately need a solution for.

Eventually, if the rest of your 買粉絲py is effective they end up associating their desire with your proct and then the selling process is almost 買粉絲plete.

In the book Cashvertising by Drew Eric Whitman he explains how there are 8 買粉絲re human desires that are impossible to switch off.

Survival, enjoyment of life, life extension

Enjoyment of food and beverages

Freedom from fear, pain and danger

Sexual 買粉絲panionship

Comfortable living 買粉絲nditions

To be superior, winning, keeping up with the Joneses

Care and protection of loved one

Social approval

This is what you should try to target whe

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