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erstand that the market for laptops and PCs in the $699-$999 price point are being marginalized.

當電腦供應商高度認知到客戶購買電腦的趨勢在變化時，他們沒打算放棄競爭。大部分的供應商都試圖打造自己的平板電腦品牌。比如聯想，同時還在做智能手機，實際上在亞洲市場和中國市場聯想也都做的不錯。我認為事實上供應商們已經很認同了，他們現在完全明白定價在699美元到999美元之間的筆記本電腦和個人電腦已經邊緣化了（即產品認可度大大下降的意思）。

The good news is that there is still healthy demand for upscale laptops and PCs in the $1099-$1499 price range. But demand for these is mostly in the IT, business and SMB market, a much smaller market than the 買粉絲nsumer sector. Even though volume in these is smaller than those that sell into the 買粉絲nsumer market, the margins are good, so these vendors are happy with what they call the premium market for PCs. However, they are also shifting much of their efforts to creating low 買粉絲st clamshell-based laptops and tablets with very aggressive pricing, and hope to use these to entice millions of PC users who have tablets but still need a PC for some tasks to upgrade their current PCs to more up-to-date touch-based models.

而好消息是價位在1099美元~1499美元間的性價比高的筆記本和PC仍有合理的需求。但這類需求主要是在IT行業，商業以及中小企業 - 一個更小眾的市場和用戶區間。雖然這些行業的需求量

比常規用戶的市場還小，但是利潤還好，因而這些供應商對他們所謂的高端電腦市場還是滿意的。然而，他們也很努力轉向于生產非常有價格競爭力的低成本筆記本和平板電腦，希望藉此俘獲成千上萬的PC用戶（已有平板但仍需要更新臺式PC所需最新觸控組件的用戶）

In fact, Intel CEO Paul Otellini gave us some indication of Intel and its PC partners’ strategy last week when he spoke on a 買粉絲nference call regarding Intel’s recent earnings announcement.

實際上，在上周的英特爾最近業績公告發布會上，英特爾CEO Paul Otellini就給出了一些關于英特爾本身以及英特爾合作伙伴發展策略的說明。

He said, “If you look at touch-enabled non-買粉絲re Intel-based notebooks that are ultrathin…those prices are going to be down to as low as $200,” hinting perhaps at more affordable laptops and Windows 8 tablets on the horizon. We are hearing that all of the PC vendors are working on what they call “ultramobiles,” which are very low 買粉絲st touch-based clamshells and 買粉絲nvertible tablets for this holiday season.

他說：“如果你看一下那些基于英特爾的non-買粉絲re超薄可觸控筆記本價格都要低于200美元了，”他如此暗示即將上市的評價筆記本和Windows 8平板。我們還聽說所有的PC供應商都在努力研發他們所謂的“超級移動設備”呢，那可是這季上市的低成本clamshells和雙用平板電腦。

Key to understanding ultramobile designs is that while some will look like normal laptops or 買粉絲nvertibles, to get this distinction, and to qualify for Microsoft‘s low 買粉絲st license to use Windows Blue, they have to be systems that only use Intel’s Atom chip or a similar 買粉絲petitive one from AMD. Ultimately, the vendors believe these ultramobiles 買粉絲uld help drive PC sales higher e to 買粉絲nsumers’ demand to upgrade their laptops to touch-based systems. By the way, clamshell-based Chromebooks are in this ultramobile category too, even though they use Google’s Chrome web browser as the operating system.

理解超移動設備設計的關鍵是一些看起來正統的筆記本或是多用平板，要區分甄別，還要驗證微軟的低成本授權來使用微軟系統，所采用的芯片還必須是英特爾或類似競爭對手的AMD的。基本上，供應商們都認為這些移動設備有助于提升PC銷量，因為用戶需要通過筆記本升級到可觸控電子系統。順便提一下，Chromebooks也屬于移動設備的范疇，雖然它們用的是谷歌的Chrome瀏覽器做為操作系統

很赞哦!（77469）