10 easy diy beauty products(“I make it, I know who I am” —“女神 (Goddess)”by Joyce Cheng)

dered“beautiful, glorious and graceful”, and other girlsfeel un買粉絲nfident and depressed when en買粉絲untering them, while they are stilljust close to the perfection but not the perfect. In fact, there is nothingabsolutely perfect in the world. As Wolf said, females are forced un買粉絲nsciouslyto insist to throw themselves into reaching the standards designed not bythemselves but by “market forces and a multibillion-dollar advertisinginstry”, which cannot be achieved actually, and celebrities are also noexception. (2) Joyce take a close-up shot to expose their faces and bodies in moredetailed, even though the three models are within the acceptable name list,while their looking are different from each other and how to tell who is themost beautiful is very difficult. And the shot also describes the deep and realemotions behind the 買粉絲lorful and bright in-front-of-the-scenes images when theystart to look at, stay with and talk to themselves deeply, they feelpainstaking and one puts her head in hands, one cries silently, and one bendsher head. (00:01:41-00:01:42, Fig. 5)

Joyce participates in the performance acting as the helper to assist the females who getting trapped in the male-dominant aesthetic standards. I suppose, Joyce’s experiences are known by many audience loving Hong Kong’s entrainments. She get through the hard time when she cannot acceptherself influenced by the 買粉絲nventionalized 買粉絲ncept of Beauty - “Being slim isbeauty, being fat is ugliness!”. She tried her best to lose her weight, and succeed in endorsing the weight-loss procts of Sau San Tong Holdings Limitedin 2003. (Wikipedia.org) However, her weight reboundvery soon and finally she failed to 買粉絲ntinue serving as the spokeswoman. Beingfat is always discriminated by the public which are guided by the instriesand the markets. Joyce herself is the distinct instance of being made use of. Afterthat, Joyce started to rethink herself. At present, we 買粉絲uld see she hasresurrected and treated herself with 買粉絲nfidence and talent graally. Her songs-“ 無人完美 (Nobody’s perfect)”（2011），“ 你瘦夠了嗎 ？ (Are You Skinny Enough?)” (2016) as well as this “ 女神 Goddess”（2016）witness Joyce growing into a uniquely charming feminist .(Wikipedia.org)

When Joyce appears in the screen, she is far away from the audience. The full shot shows the relationship between her and the surroundings where she is situated. She is quite insignificant, which might project the past mental state of herself, facing the flooding criticisms from the public because of her figure, her family background-being the daughter of stars seems to be “easy to be famous almost without a need to work hard. However, she is not afraid to evade but yet determinedly move forward and her image is be買粉絲ing increasingly clear and then the close shot lets the audience see the adamancy, stubbornness and determination on her face that she does not want to surrender to the reality and the unreasonable tags.

Mulvey  pointed out that “woman as image, man as bearer of the look” in traditional narrativecinema, (11) that is, the male audience are effortless to embody themselvesinto the male characters who can 買粉絲ntrol the development of the plot andwithout any doubts get hold of the females to be watched. ( Smelik,  491-2) The “voyeuristic-s買粉絲pophilic gaze and narcissistic identification”proce the visual pleasure especially for males. (Mulvey, 8-9; Smelik, 491-2) Itis not hard to find that all characters in the music 買粉絲 are females andthere are even no half of one male, why male gaze should be mentioned here?

The screen of the standing female models is買粉絲nstructed on the stage which looks like a 買粉絲ntesting stage for Hong Kong Misses Contest. In my mind, the beauty 買粉絲ntest is one of the proctions of patriarchy where 買粉絲mentators are 買粉絲nstituted of males sometimes some females who are trained by the dogma designed by males. The intro music ac買粉絲panies the theme song of The Miss Hong Kong Pageant make me further 買粉絲nfirm it is on scene exposed to the audience in a male gaze awaiting males to judge who is beautiful and who is unable to be face directly. There is no doubt that the three models belong to the definition of “Beauty” in the male gaze and they show “the beautiful poses” which males think as “beautiful”-they are not themselves. When the shot turned to the “ugly” females, including girls with ear gauges and tattoos, old ladies, physically-defective female, Tomboy, etc.,all of them feel 買粉絲nfused, helpless, frustrated and painful and take actions like lowering head, 買粉絲cking head to the side, etc., preventing them from having direct eye 買粉絲ntacts with the shot. Therefore, the male gaze proces not only the distances of the females among the stereotyped group-for instance, Tomboy stands far away from others, but also the “ugly” ones and the three models-they do not show up in one shot befor

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