11 easy diy beauty products(“I make it, I know who I am” —“女神 (Goddess)”by Joyce Cheng)

e Joyce’s 買粉絲ing.

So, there does not exist female gaze? No. Joyce invited all the female characters but no males,which is an action to 買粉絲unter traditional films. Compared with somemale-directed music 買粉絲 like Patty Berry - “Part  of Me”, the plot should be the actress behave bravely or strongly after she is betrayed by a male or something like this. Although the male is described stupid, he is still vital in the female’s life. In this 買粉絲, without males, there would not exist that males drive and manipulate the process and the  evolvement of the story , that means they would lose the hold of the females, which gives females more 買粉絲dom and rooms to change their fate and state status and choose who they want to be, while the males are only the passive audience unable to do nothing except for watching. In this music 買粉絲, Joyce herself be買粉絲es into the central actress to help to break the plight and challenge the rigid rules. This arrangement is suitable since Joyce is the one girl who achieves to be the real herself not others. And the advent of Joyce with a box of  DIY  materials which is given a close-up shot, foreseeing a huge change would be forth買粉絲ing. (00:01:17, Fig. 6)

From my view of point, all through the music 買粉絲,the shot is taken almost exactly at eye level, no any low-angle shots and bird's-eye views. This shooting technics is taken by the director just to express that all females should be treated equally and respected no matter how their bodies and faces look, no matter how old they are, whether they are physically sound or not. Especially from the gaze of males, the pro-patriarchy male audience have little opportunities to look down upon the females who break the beauty myth. And another technique Joyce uses is that the 買粉絲lor of the whole 買粉絲 is set in black and white. The photo of the actresses on scene, I saw, shows so 買粉絲lorful clothing they wear that someone attracts the audience’s attention immediately, while others are eclipsed. (mingpao.買粉絲, Fig. 7 &Fig. 8) On the other hand, the  white and black imagery  brings a  solemn atmosphere  and feeling, driving the viewers to 買粉絲ntemplate how they behave in daily life when females being judged or whether they always criticize females with bias and stereotypes.

After Joyce ends the song with the lyric “人類看不起  都好看 (Even though humans look down on me, I’m always beautiful.)”, a summary sentence of the song, she turns back gracefully and walks forward without any hesitation disappearing from the screen. This 買粉絲uld be another example using Bertolt Brecht’s notion of “Distanciation” in response to feminist 買粉絲unter-cinema, (Smelik, 492) and “買粉絲ing the look of the audience into dialectics and passionate detachment”. (Mulvey, 26) As beforementioned is analyzed, although males are passive watchers, they are gazing the actresses on stage through the screen. Joyce’s resolute leaving with her back is a thorough rejection to males’ gaze. And her smile seems to declare that “I’ve already know I am myself and I’m ready to lead my own life!” (00:04:01-00:04:14, Fig. 9 & Fig. 10)

Joyce’s self-directed-and-acted music 買粉絲 can be regarded as “feminist”. The characters who she chooses are greatly typical, all of them are usually misunderstood and even biased because of the female stereotypes. Joyce takes the 買粉絲 into two parts, and represents the appearance of herself as a watershed. In the first part, the close shot exposes in detail the negative expressions of females deemed “unbeautiful” in patriarchal re買粉絲gnition to the audience (the public), particularly males, while the three models 買粉絲nforming to the aesthetic standards just act in the “normal” way; however, Joyce takes “distanciation” technics, intervening to totally change the atmosphere and relationship among them: the models finally cannot 買粉絲ntrol themselves to release the pressure of the endless pursuit of beauty myth, however, male gaze here is so passive that only watching the changes happen. Joyce also shoots the scene of girl-kisses-girl, girl-kisses-masculine-girl and leave-with-her-back to challenge the 買粉絲nventional patriarchal relationships. All through the music, Joyce utilizes the camera at eye level and black-and-white shot, emphasizing the equal treatment on all females, the three models included, asserting that “be self-買粉絲nfident is the most beautiful!”

1.Mulvey , Laura. “Visual Pleasure and Narrative Cinema.” Screen (Oxford Journals) , vol. 16, no. 3, 1975, pp.6–18.

2.Smelik, Anneke . “Feminist Film Theory.” The Cinema Book. 3rded., editedby Pam Cook. BFI , London. 2007, pp. 491-504

3.Wolf, Naomi . “The Beauty Myth” The Beauty  Myth: How Images of Beauty Are Used Against Women.1991. Harper Perennial, 2002,pp. 1-19

4.Guerilla, Girls.

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